Archive for March, 2014
My wife’s friend once engaged in selling jewelries. And she said that emotional appeal is one of the greatest motivators of a customer to choose one piece of jewelry over another, and choosing fashion jewelry designers . Perhaps she said, it is the allure of dazzling sapphire teardrops in the continuing infinity of earrings that made her heart flutter or it maybe even finding the ideal cut and the intensity of its brilliance upon finding a stunning half-carat marquise diamond that caught her attention.
That well said, she continued that, never mind the reasoning, it was the attraction that causes the purchase of a beautiful piece of jewelry that can offer the owner the satisfaction of a lifetime. How about buying my wife a jewelry piece on her 46th birthday?